HROMOVA , Olha. A mechanism for managing the effective formation and promotion of a new brand. Current issues of economic sciences, [S. l.], n. 7, 2025. DOI: 10.5281/zenodo.14942868. Disponível em: https://www.a-economics.com.ua/index.php/home/article/view/267. Acesso em: 20 sep. 2026.