Tools and Mechanisms for Increasing the Level of Efficiency of Functioning of Agricultural Enterprises on the Sunflower Market

Abstract

The relevance of the study is determined by the critical state of the sunflower sector in Ukraine, with multiple challenges: a catastrophic decline in yields, military risks, and the transformation of the global market environment. In the context of increasing natural and climatic threats and geopolitical instability, it is the ability of agricultural enterprises to implement innovative technologies that determines the level of competitiveness and long-term sustainability of the industry. The purpose of the article is to substantiate the systematic nature of tools for improving the efficiency of sunflower enterprises and forming strategic guidelines for their positioning in the global market, taking into account the complex influence of technological, market, and organizational factors. The methodological basis of the study is a combination of systematic and structural-logical analysis, comparative analysis of technological solutions of leading agricultural holdings, and generalization of digital transformation practices in agricultural production. The information base consists of statistical data on sunflower production and export, market price indicators, yield and product quality indicators. The study found that efficiency problems arise at the production and technological, market and price, infrastructure and logistics, and management and strategic levels and do not act in isolation but reinforce each other. It is substantiated that their integration leads to a decrease in the competitiveness of most enterprises in the sector. Four categories of digital technologies are systematized: yield optimization, quality control, agronomic support, and market forecasting. An integrated management system is proposed, which allows systematizing technological solutions in accordance with the stages of the production cycle. The practical significance of the work lies in the possibility of using the results obtained to develop management decisions, strategic modernization programs, and investment policies aimed at supporting the technological development of sunflower enterprises, increasing their adaptability, competitiveness, and sustainability in the context of digital transformation and dynamic changes in the global market.