Functional and substantive characteristics of the e-business model as a component of the sustainable development economy

Abstract

The purpose of the article is to study and analyze the functional and substantive characteristics of e-business models in the context of their impact on the sustainable development economy. This involves identifying the key aspects that contribute to the effective implementation of e-business, which, in turn, supports sustainable economic development, reduces negative environmental impact and promotes social equality. To achieve this goal, the study used a variety of scientific methods. Generalization methods were utilized to summarize the current trends in the development of e-business in Ukraine. The method of logical synthesis was applied to theoretically substantiate the importance of examining the functional and essential characteristics of the e-business model. Analysis and synthesis methods were used to highlight both the advantages and challenges associated with the e-business model. Additionally, these methods helped to visualize the study's results and their corresponding diagrams. Results. The article discusses the key aspects, advantages and challenges of the e-business model in the context of the sustainable development economy. The results of the study show that the e-business model is an important component of the sustainable development economy, which contributes to economic growth, social well-being and environmental safety. Conclusions. E-business is an important component of the sustainable development economy, as it contributes to economic growth, social well-being, and environmental sustainability. The use of digital technologies allows businesses to increase efficiency, expand markets, and introduce innovative solutions, which contributes to sustainable development. In addition, e-business supports social inclusion and human capital development and reduces the negative impact on the environment. Thus, e-business plays a key role in ensuring the harmonious and sustainable development of the modern economy.