Recreational enterprises: management and international practices

Abstract

Annotation. The article examines the theoretical and practical aspects of the management of recreational enterprises in the context of modern socio-economic transformations and the development of the service sector. The purpose of the article is to study the theoretical and practical foundations of the management of recreational enterprises and to analyze international experience in the development of management systems in the recreational sector in order to determine effective models of their functioning and the possibilities of their implementation in Ukraine. The methodological basis of the research includes general scientific and special methods of scientific cognition. In particular, methods of analysis and synthesis were used to study theoretical approaches to the understanding of recreational activity and management of recreational enterprises. The method of systematization was applied to generalize scientific views and classify the main factors influencing the development of recreational enterprises. Comparative analysis was used to study international experience in the management of recreational enterprises in leading countries of the world. The study also reveals that modern management systems of recreational enterprises increasingly rely on customer-oriented approaches, innovative development strategies, and digital transformation processes. The introduction of online booking platforms, CRM systems, and digital communication technologies contributes to improving service quality, optimizing management processes, and strengthening the competitiveness of enterprises in the recreational services market. The practical value of the article lies in the development of recommendations aimed at improving the management efficiency of recreational enterprises in Ukraine. The adaptation of international management experience to national conditions can significantly enhance the competitiveness of Ukrainian recreational enterprises and ensure more efficient use of the country's recreational potential. The results of the research can be used by managers of recreational enterprises, representatives of public administration bodies, and researchers studying the development of tourism and recreation industries.