Organisational and economic mechanism for managing the innovative development of enterprises under conditions of economic digitalisation

Abstract

Abstract. The article examines the peculiarities of forming an organisational and economic mechanism for managing the innovative development of enterprises under conditions of economic digitalisation. The purpose of the study is to provide a theoretical substantiation of the essence and structure of the organisational and economic mechanism for managing the innovative development of enterprises and to determine the features of its implementation in the context of the digital transformation of the economy. The study emphasises that the innovative development of enterprises is becoming one of the key factors ensuring their competitiveness, adaptability, and long-term sustainability in a dynamic economic environment. In the context of rapid digitalisation, enterprises are forced to transform their management systems, integrate digital technologies into business processes, and modernise the tools for managing innovation activities. The research identifies the influence of external and internal environmental factors on the formation of the organisational and economic mechanism for managing the innovative development of enterprises. External factors include the digitalisation of the economy, the development of information and communication technologies, the innovation policy of the state, the development of innovation infrastructure, and the level of competition in the market. Internal factors include the innovative potential of enterprises, human resources, financial resources, organisational structure, and the level of development of digital infrastructure. The article systematises the structural elements of the organisational and economic mechanism for managing the innovative development of enterprises, including organisational, economic, investment and financial, informational and digital, and institutional components. The study also substantiates the transformation of traditional approaches to innovation management under the influence of digital technologies and identifies the key directions of such transformation. An algorithm for implementing the organisational and economic mechanism for managing the innovative development of enterprises is proposed. The implementation of this algorithm ensures the consistency of management decisions, improves the efficiency of resource utilisation, and promotes the activation of innovation processes in enterprises. The practical significance of the obtained results lies in the possibility of using the proposed organisational and economic mechanism in the system of strategic management of enterprises. The implementation of this approach contributes to increasing the effectiveness of innovation management, accelerating the introduction of digital technologies, and strengthening the competitive advantages of enterprises.