Prospects for the development of b2c e-commerce in the world

Abstract

The purpose of the article is to describe the principles of e-commerce in the B2C sector and the prospects for its development worldwide based on statistical data. To achieve this goal, methods of theoretical analysis of scientific sources, data systematization, and a review of international studies are used to examine the impact of digitalization, logistics, and innovative payment systems on e-commerce. Additionally, methods of comparing and summarizing statistical data based on graphs and analytics are applied. The relevance of the article is determined by the rapid pace of e-commerce development worldwide. Overall, the article is devoted to analyzing the development of the B2C e-commerce sector globally and its growth rates. It considers the prospects for the development of electronic markets and the factors influencing their positive and negative dynamics. The content of payment systems, mobile commerce, logistics problems and prospects, social commerce, the implementation of artificial intelligence, and global trends in digitalization are disclosed. Markets in various countries and regions, including Ukraine, are analyzed in terms of e-commerce and its market share. The article describes the main prospects for the development of e-commerce globally and in Ukraine. The advantages of digital trade, such as expansion into foreign markets, easy product search, shortened B2C cycles, rapid formation of global presence, and low barriers to market entry, are revealed. The conclusions focus on the results. E-commerce is expected to develop rapidly in the directions of social commerce, the introduction of advanced technologies, mobile commerce, payment systems without currency conversion, and process automation, which will lead to further development of the online trade sector and the creation of new sales platforms.