PROFESSIONAL COMMUNICATIONS AS A STRATEGIC FACTOR IN ENSURING THE EFFECTIVE DEVELOPMENT OF MODERN ORGANIZATIONS

Abstract

The article examines professional communications as a strategic factor in ensuring the effective development of modern organizations in the context of digital transformation, increasing uncertainty of the external environment and security challenges. A theoretical generalization of modern scientific approaches to interpreting the essence of professional communications is carried out, the evolution of their role in the management system is analyzed and their place in ensuring the effectiveness of management activities is determined. The content of the concept of "professional communications" is specified, which is proposed to be considered as an integrated system of information interaction aimed at coordinating management processes, exchanging knowledge, harmonizing goals and information support for making management decisions. The main types of professional communications are systematized and their functional purpose in the modern management system is substantiated. Attention is focused on the fact that the strategic role of professional communications is manifested through the integration of management functions, the development of human and intellectual capital, supporting organizational changes, increasing the adaptability of the organization and strengthening its organizational stability. A conceptual model of the influence of professional communications on the implementation of management functions has been developed and the strategic directions of their influence on the effective development of a modern organization have been systematized, which made it possible to comprehensively reflect the relationship between communication processes, management functions and strategic results of activity. It has been established that the effectiveness of professional communications is determined by the level of their integration into the management system, the quality of information interaction, the effectiveness of feedback mechanisms and the ability of the organization to adapt communication processes to changes in the external environment. The practical significance of the results obtained lies in the possibility of using the proposed conceptual provisions, models and theoretical generalizations when improving the system of professional communications, increasing the efficiency of management and ensuring the long-term development of modern organizations.