Business planning in strategic management: the role of innovative technologies road transport complex

Abstract

The article considers the strategic management of road transport enterprises (RTC) of Ukraine in the context of modern challenges, in particular war and economic instability. The need for the introduction of innovative technologies to increase the competitiveness of RTC enterprises is determined. The main problems faced by the sector are analyzed and ways to solve them are proposed through the integration of new technologies into strategic management.

The purpose of the article is to develop theoretical and methodological principles for the strategic management of RTC enterprises based on the introduction of innovative technologies, which will increase adaptability to changes in the market environment and ensure long-term competitive advantage.

The implementation and research in the article used methods of empirical research to collect data on the state of infrastructure and activities of RTC enterprises; a review of scientific publications and reports related to strategic management and innovations in the transport sector; comparison methods - comparison of different approaches to strategic management in crisis situations; modeling - development of models for the introduction of innovative technologies into management processes.

Results and conclusions. The article examines the strategic management of road transport enterprises (RTC) of Ukraine in the context of modern challenges, in particular war and economic instability.

It is revealed that the war led to significant losses in the infrastructure of Ukraine. Transport infrastructure has become critically important for ensuring the supply of goods and services, as well as for the movement of people during the war. Domestic transport helped maintain economic stability. To increase the competitiveness of RTC enterprises in war conditions, it is necessary to introduce innovative technologies into strategic management. This will allow adapting to changing market conditions and ensuring the effectiveness of activities.

The updated National Transport Strategy of Ukraine until 2030 defines key priorities for improving the quality of transport services and integrating with European standards. It focuses on the restoration of destroyed infrastructure and ensuring transportation safety.

Strategic management models have been developed that combine modern technologies with traditional strategic approaches, forming a new vector for the development of RTC enterprises.

Conclusions. Strategic management of road transport enterprises with the introduction of innovative technologies is a necessary condition for increasing their competitiveness. Adaptation to new market conditions, the use of modern technologies and flexibility in decision-making will help enterprises not only survive, but also thrive in the face of the challenges facing them. The implementation of the proposed measures will contribute to the creation of an effective management model that combines technological, organizational and environmental solutions for the sustainable development of the road transport complex of Ukraine.