Research of the basic principles of ecological and economic development of enterprises

Abstract

The rapid development of the modern business environment has a significant impact on the macroeconomic environment, changing the vector of consumer relations or principles of behavior and accelerating globalization processes, which, on the other hand, act as a negative factor of influence on the external environment - all these processes are key destabilizing factors of the “society-nature” system. A number of mechanisms have been put in place to “green up” the environment, which would neutralize these negative effects generated by economic activity.

In addition, in the current environment, the limit of safety factors and contamination of the territory by hazardous objects in connection with military operations in eastern Ukraine is becoming increasingly important. Therefore, it is very important to rethink, restart and improve modern approaches to scientific economic management of knowledge and the conditions for its implementation in the activities of enterprises.

The purpose of the article is to study the principles of ecological and economic development of enterprises, and also the specifics of their formation and implementation in the domestic business environment.

One of the main principles of environmental and economic development of firms is the introduction of sustainable development into economic activity. This, in turn, means incorporating environmental values into every activity of the organization, making sure that sustainability is not just an add-on but an integral part of the business strategy. This allows companies to use green sourcing methods, reduce waste through resource management, and develop energy-saving technologies. Such approaches are not only beneficial to the environment, but also contribute to the company's image and long-term survival.

The post-war period of economic and agricultural recovery in the country has never been more important than now, when environmental and economic problems need to be addressed in a comprehensive manner. Only a well-established system of measures will achieve synergy and minimize the negative effects of anthropogenic impact on nature.