Adaptive Management of Hospitality Facilities to Changes in Guest Consumption Habits

Abstract

The article investigates the adaptive management of hospitality institutions in the context of changing consumer habits, identifies effective management models, and develops recommendations for improving the competitiveness of enterprises. The relevance of the study is due to the need to modernize traditional management approaches that are losing efficiency due to digitalization, changing consumer priorities, and high demand for personalized services.

The aim of the study is to analyze the features of adaptive management of hospitality enterprises, assess the effectiveness of modern management models, and substantiate ways to optimize them to ensure long-term sustainability and competitive advantage. Methods of system analysis are used to assess the impact of digital technologies on management processes, comparative analysis to identify strategic solutions in the field of adaptive management, and predictive modeling to determine trends in the industry.

It is established that the main barriers to the implementation of adaptive strategies are financial constraints, technological difficulties, incompatibility of outdated CRM systems with modern platforms, and organizational inflexibility. It has been found that the efficiency of adaptive management is increased by integrating intelligent analytical platforms, automating service processes, using flexible pricing, and expanding partnership models. An innovative adaptive management model is proposed that combines demand forecasting, service personalization, dynamic resource management, and algorithmic tariff regulation. It has been proved that the application of this model contributes to improving operational efficiency, reducing costs, and increasing customer satisfaction.

Prospects for further research include expanding the possibilities of using artificial intelligence to predict changes in consumer trends, integrating blockchain solutions to ensure transparency of financial transactions, and assessing the long-term impact of adaptive management on the competitiveness of hospitality enterprises.