The impact of the energy crisis on the wartime human resource management strategy in Ukraine

Abstract

The energy crisis caused by military actions and infrastructure destruction has significantly affected the functioning of enterprises in Ukraine, forcing them to adapt their personnel management strategies to new realities. The problem of effective human resources management under energy deficit conditions and constant security challenges requires comprehensive analysis and implementation of innovative approaches. Purpose: To investigate the relationship between the energy crisis and the transformation of personnel management strategies of Ukrainian enterprises under martial law, to determine key factors of influence, and to develop scientifically based recommendations for optimizing personnel processes. Methods: The study used a complex of general scientific and special methods: systems analysis, statistical analysis, expert survey of enterprise managers (n=87), comparative analysis of international experience, SWOT analysis of transformational processes in personnel management, and econometric modeling of relationships between energy consumption and labor productivity. Results: A direct correlation between the level of energy supply to enterprises and the effectiveness of personnel policy implementation was revealed (r=0.74). It was established that 68% of the companies studied implemented remote work formats as a response to energy challenges, 53% revised motivation systems with an emphasis on non-monetary incentives, and 41% invested in autonomous energy sources to ensure business continuity. An adaptive model of personnel management has been developed, considering energy limitations and security risks during wartime. Conclusions: Effective personnel management under energy crisis conditions requires the implementation of flexible organizational structures, diversification of work formats, investment in energy independence development, and the creation of crisis HR strategies. The proposed adaptive personnel management model allows for optimizing human resource utilization, minimizing the negative impact of energy limitations, and increasing the operational resilience of enterprises during wartime.