Methodological approaches to assessing the digital maturity of an enterprise in the field of electronic communications

Abstract

The article is dedicated to the analysis of methodological approaches to assessing the digital maturity of enterprises, with a focus on the electronic communications sector. The aim of the study is to compare methods for evaluating the digital maturity of enterprises in the electronic communications sector, select the most effective model, and develop a methodological approach to creating a digital transformation roadmap for JSC «Ukrtelecom». Methods. The study employs a comprehensive approach, including the analysis of contemporary digital maturity models. Expert evaluations based on the DMM model were used to assess the digital maturity of JSC «Ukrtelecom». A forecasting method was applied to develop the digital transformation roadmap, allowing the identification of transformation stages and initiatives. The results of the study showed that JSC «Ukrtelecom» has a digital maturity score of 2.8 out of 5, indicating the need for transformation. A digital transformation roadmap was developed, comprising three stages: preparatory, implementation, and integration/scaling. The roadmap includes the development of omnichannel services, business process automation, the creation of a mobile app, implementation of IoT, 5G, integration of Big Data, the formation of partnership ecosystems, and the preparation of personnel for working in a digital economy. For each direction, key performance indicators (KPIs) were defined to assess the progress of digital transformation implementation. Conclusions. The study confirms the effectiveness of the DMM model for assessing the digital maturity of enterprises in the electronic communications sector and emphasizes the importance of a comprehensive approach to planning digital changes. The proposed approach can be adapted for other enterprises in the electronic communications sector undergoing transformation and aiming to enhance their digital maturity and competitiveness.