Digitalization of the Logistics Chains Management System in the Activities of Trading Enterprises

Abstract

The purpose of this article is to provide theoretical justification and practical analysis of key areas of digitalization of the logistics chain management system in the activities of retail enterprises, taking into account the challenges of the digital economy. The object of the study is the logistics chain management system of retail enterprises. The issue of digitalization of management processes in the activities of enterprises in general and retail enterprises in particular was considered in the works of many Ukrainian scientists who analyzed the theoretical principles of digital transformation, its challenges, advantages and potential for adaptation to modern economic realities. The article substantiates the importance of digital transformation of the logistics chain management system in the activities of retail enterprises in the conditions of the modern digital economy. It is determined that the growing complexity of logistics processes, due to global challenges and a high level of competition, requires the use of new approaches to management. It is proven that digitalization is a key tool for ensuring flexibility, transparency, economic efficiency and customer orientation in the logistics of retail activities. The logistics management system is characterized as a multi-level structure within which digital tools allow coordinating the processes of supply, transportation, storage and distribution in real time. It is established that traditional logistics models lose their effectiveness in crisis conditions, while digital logistics forms an adaptive, flexible and analytically supported system of management decision-making. The article forms a scientific basis for the development of applied recommendations for increasing the efficiency of logistics systems of retail enterprises through their digital rethinking. Based on an integrated approach, it is proven that the digitalization of logistics is not only a tool for increasing efficiency, but also a factor in the strategic stability of the enterprise in the market.