The impact of intelligent technologies on the competitiveness of IT business: an economic assessment of the effectiveness of implementing AI and blockchain

Abstract

In today's globalized business environment, IT companies are faced with the need for constant technological innovation to maintain competitive positions. The implementation of artificial intelligence (AI) and blockchain technologies is becoming a critical factor in strategic development, but the economic feasibility of such investments requires thorough analysis.

The purpose of the study is to comprehensively assess the impact of intelligent technologies on the competitiveness of IT companies and develop a methodology for determining the effectiveness of investments in AI and blockchain solutions.

The study is based on a systematic approach using comparative analysis methods, economic and mathematical modeling and case-study analysis of leading IT companies. ROI, NPV and competitiveness indices were used to quantitatively assess the effectiveness of technological innovations.

It was found that the implementation of AI technologies in the processes of test automation and UI adaptation provides a reduction in operating costs by 25-40% and an improvement in product quality by 30-50%. Blockchain integration into security systems increases customer trust and reduces the risks of cyberattacks by 60-75%, which directly correlates with the growth of the company's market value. An economic and mathematical model for predicting the return on investment in intelligent technologies, taking into account industry specifics, has been developed.

The results of the study allow IT managers to make informed decisions on prioritizing technological investments. The proposed economic assessment methodology can be used for strategic planning of digital transformation and optimization of resource provision for innovation projects.

The strategic implementation of AI and blockchain technologies significantly increases the competitiveness of IT businesses, provided that there is a systematic approach to innovation management and an adequate economic assessment of the effectiveness of investments.