Digital Economy of Ukraine: Management Aspects

Abstract

Objective. The article studies the managerial aspects of Ukraine's digital economy.

Methods. The following methods were used to achieve the research goal: critical analysis of scientific sources - to identify the main trends and challenges of digitalisation in Ukraine; synthesis method - to integrate different approaches to managing digital transformations in the economy; tabular and graphical methods - for visual comparison and visualisation of data; method of scientific abstraction - to formulate general trends and prospects for managing the digital economy.

Results. It is established that the digital society, particularly the digital economy, is a modern trend that requires rapid adaptation and preparation for new challenges. It is noted that digitalisation is a key factor in the development of the modern economy, which stimulates the transformation of traditional business models and the creation of new forms of interaction between market participants.The management of the digital economy has several features due to globalisation, digitalisation and rapid changes in the technological environment. Among the key technologies that contribute to the digital transformation of companies is big data collected from various points of interaction, which, thanks to machine learning, accelerates the development of effective solutions and ensures the generation of knowledge in near real time. Another important technology is artificial intelligence, which allows the analysis of large amounts of data by integrating advanced information technologies with management science, which helps to create innovative approaches to solving management problems. Using artificial intelligence systems in management is an important stage in developing both theoretical and practical aspects of management.

Conclusions. The study has confirmed that the digitalisation of Ukraine's economy is a key tool for increasing competitiveness and integration into the world community. The management aspects of the digital economy need to be adapted to rapid technological changes and global challenges.Ukraine needs to create favourable conditions for developing the digital economy and attract investment in digital infrastructure. The main factor of success is the introduction of innovative technologies, in particular artificial intelligence, which increases the efficiency of management processes through the automation of complex tasks, accurate forecasting and personalised solutions.