Conceptual principles of management of strategic development of the enterprise in the context of ensuring social responsibility and competitiveness

Abstract

Abstract: The purpose of the article is to develop theoretical and methodological principles for managing the strategic development of enterprises based on the principles of social responsibility and to determine their impact on ensuring competitiveness. Despite the significant number of studies devoted to strategic management and social responsibility of business, the problem of integrating these two concepts into a single enterprise management system remains underdeveloped. The conceptual principles of forming an enterprise development strategy that takes into account the principles of social responsibility and their impact on competitiveness in the long term require additional research. The article is devoted to the study of the conceptual principles of managing the strategic development of an enterprise in the context of integrating the principles of social responsibility into the competitiveness assurance system. It is proved that in the conditions of globalization of economic processes and increased competition, the need to form an effective strategic management system that can ensure long-term competitiveness becomes an urgent problem for enterprises. It has been established that the integration of the principles of social responsibility into the system of strategic management of an enterprise is of particular importance, since modern consumers, investors and other stakeholders pay more and more attention not only to the economic indicators of companies' activities, but also to their impact on society and the environment. The relationship between strategic management and social responsibility as key factors in ensuring the long-term competitiveness of an enterprise is substantiated. The main conceptual approaches to the formation of a strategy for managing the development of an enterprise, taking into account social and environmental factors, are determined. The impact of socially responsible management on the efficiency of the enterprise and its reputation is analyzed. The practical aspects of implementing the principles of corporate social responsibility into the strategic management systems of modern enterprises are investigated.