Strategy for the Development of Foreign Economic Activity of Agricultural Enterprises

Abstract

Abstract: The foreign economic strategy of agro-industrial enterprises is an important and significant area of activity, as it opens up new opportunities for market expansion, develops competitive advantages by expanding to foreign markets and improves the reputation of the enterprise. The purpose of the article is to study the features of the strategic development of the foreign economic activity of agro-industrial enterprises. The research methods include general scientific methods of abstraction, analysis and synthesis. In order to achieve the research objectives, the dialectical method of scientific knowledge was applied in the work. The abstract-logical method of theoretical and factual generalizations was used to formulate conclusions and proposals. The information base of the study was the scientific works of Ukrainian scientists on the topic under consideration, the results of the authors' own research, etc. The results of the study revealed that the strategy of foreign economic activity of agro-industrial enterprises is an activity aimed at achieving the main goals of the organization, which are determined by the anticipation of possible changes in the environment and organizational potential through the coordination and distribution of resources. Scientific approaches to studying theoretical and conceptual aspects of the development of strategic aspects of scientifically based recommendations for the development of foreign economic activity of agri-industrial complex enterprises have been developed. A methodology for the foreign economic strategy of agri-industrial complex enterprises has been developed, which is useful in crisis situations, since it allows taking into account constant changes that can significantly affect the strategic goals that the enterprise has set before the crisis. Conceptual features of the development of the foreign economic strategy of agri-industrial complex enterprises are proposed, structured using an integrated approach. Conclusions. The strategy of foreign economic activity of agri-industrial complex enterprises should be understood as a well-thought-out system of logically interconnected rules and procedures that allows the enterprise to work both in the domestic and foreign markets. Keywords: foreign economic activity, agri-industrial complex enterprises, strategy, strategic goals, methodology, principles, implementation, foreign markets.