Digitalization and e-commerce in the agro-industrial complex in the context of sustainable development policy formation

Abstract

Abstract: Achieving the goals of effective promotion of agricultural products largely depends on the level of organization of electronic trade mediation and the creation of more acceptable forms of trade transactions. The purpose of the article is to study the features of digitalization and e-commerce in the agro-industrial complex in the context of the formation of a sustainable development policy. The research methods include general scientific methods of abstraction, analysis and synthesis. In order to achieve the research objectives, the dialectical method of scientific knowledge was applied in the work. The abstract-logical method of theoretical and factual generalizations was used to formulate conclusions and proposals. The information base of the study was the scientific works of Ukrainian scientists on the topic under consideration, the results of the authors’ own research, etc. The results of the study revealed that today the formation of new approaches aimed at determining the theoretical and conceptual aspects of scientifically based recommendations on the justified choice of organizational forms of units engaged in electronic trade mediation in order to achieve the planned final results in the context of sustainable development is particularly relevant. New approaches to the informed choice of organizational forms of units engaged in electronic trade mediation are identified in order to achieve the planned final results in the context of sustainable development. The principles of electronic commercial mediation of the development of agricultural e-commerce in the context of the digital economy are substantiated. Recommendations are provided for supporting e-commerce in the agro-industrial complex by improving the efficiency of digital tools, developing agricultural standardization, improving the quality and safety of agricultural products, improving the marketing model and raising consumer awareness. Conclusions. The online presence of agricultural producers is crucial and should be used in all aspects of future development. It should be not only a means of advertising, but also a means of disseminating and exchanging information, as well as promoting more effective sales. Keywords: e-commerce, digitalization, agro-industrial complex, sustainable development, digital tools, digital platforms, commercial mediation, agriculture.