Problems and Prospects of Digitalization of Interorganizational Interaction of Distribution Companies in the Context of an Expanded Vision of "Organizational Behavior"

Abstract

Purpose. The paper is devoted to the study of the features and barriers of the introduction of electronic document management (EDM) by distribution (intermediary) companies from the perspective of interorganizational interaction.

Methods. To achieve the stated goal of the study, the following methods were used: critical analysis of scientific sources - to determine the main components of organizational behavior, features of interorganizational interaction of distribution companies, the genesis of electronic document flow in the world and Ukraine; formalization method - to interpret the main components of EDO; system method - to describe participants and procedures of individual aspects of the sales process; synthesis method - to justify the need to strengthen "state dirigisme", centralization and unification of electronic communications in sales chains; graphic method - to clearly display "bottlenecks" and problem stages of business processes related to documentary communications in contacts "manufacturer - distributor" and "distributor - retail" (primarily with retail chains); scientific abstraction method - to identify the shortcomings of the Ukrainian interpretation of EDO from a practical point of view and advantages, provided that this aspect of interorganizational interaction is optimized; analysis method – for economic confirmation of the emergence of the productivity paradox (Solow paradox) at the current stage of the introduction of EDO in intermediary trade; logical generalization method – for formulating the conclusions of this study.

Results. The authors suggested to expand the classic list of components of “organizational behavior”, taking into account its main provisions – productivity and quality of working life. The following aspect of organizational behavior is determined as interorganizational interaction, which is currently both processually and systemically unstable, due to significant changes in the structure and procedures of sales and logistics processes. The modern communication feature of retail chains is currently undergoing significant transformations due to the active digitalization of the economy. All this is certainly reflected in both the productivity and the quality of working life of the staff of retail structures. In the practical aspect, the authors have studied the features of electronic document management, identified factors that cause the increase in the cost of intermediary services instead of the optimization and their reduction declared in regulatory documents. The advantages of introducing EDO are revealed, provided that the relevant business processes are carefully reengineered

Conclusions. The study allowed us to formulate reasonable proposals for ensuring the cost-effectiveness of the total transition to electronic document management. A more active role of the state is necessary in terms of strengthening the standardization and unification of both the list of commercial and logistics documents and in the procedures for digitalization and unified use of relevant electronic platforms on a competitive basis.