Approaches to forming the assessment of the socio-economic potential of enterprises

Abstract

Purpose. Study and justification of theoretical and methodological provisions and approaches to the formation, assessment and development of the potential of an enterprise, proving the need to use the definition of "socio-economic potential of an enterprise" in modern conditions of socialization, modernization and digitalization of economic activity.

Methods. The study is based on the conceptual provisions of the theory of formation and assessment of the potential of business entities, the laws of dialectical logic, the integral relationship of the elements of potential, as well as issues of the formation of modern potential through the social component. To achieve the goal, the article uses the dialectics of scientific knowledge and a number of general scientific and specific research methods, which are defined and applied in accordance with the general logic of analysis: theoretical analysis; analysis and synthesis; system analysis; methods of classification and analysis; system-structural analysis.

Results. Based on the results of the study, approaches to the formation of the potential of enterprises were systematized, factors that most influence its implementation were identified, and based on this use, the concept of the socio-economic potential of the enterprise and factors influencing its implementation in modern conditions were formulated; the structure of the socio-economic potential of the enterprise was determined based on the study of key stakeholders.

Conclusions. The socio-economic potential of enterprises is a source of economic benefits, especially when they ensure innovative development, reproduction and diffusion of new unique competitive advantages and strengthen their ability to retain stakeholders and timely satisfy their interests. In the modern environment, competitive conditions are changing dynamically, which requires business entities to respond more quickly. Such development of Ukrainian companies is possible through the application of more progressive management practices and technologies and digitalization of almost all areas of their activity, which is certainly associated with the balanced and effective use of the potential of enterprises in the context of the growing role of social components: the subject of management and the object of management. Therefore, in order to remain highly competitive, companies must have a reliable socio-economic potential to ensure sustainable growth in a dynamic and unpredictable environment.